Power Packs Project: Marketing and Fundraising Campaign
First Nonprofit Foundation awarded $15,000 to Power Packs Project in Lancaster, Pennsylvania, for marketing and fundraising efforts. Power Packs will use the funds to engage with donors through social media and enhance fundraising efforts, which would allow the organization to reach more families with a long-term solution to end hunger. Power Packs continues to work toward enhanced sustainability for both the families served and the organization as a whole.
Power Packs currently serves approximately 1,500 families. Much of this has been achieved because of fiscal responsibility and strategic decision making. Power Packs Project will soon be positioned to expand beyond Lancaster County. Enhanced fundraising and marketing efforts will promote that goal.
Power Packs provides weekend food and nutrition to needy, responsive families in Lancaster County, Pennsylvania, so children are prepared to learn and households are empowered to effectively use food dollars.
Power Packs supplies financially eligible students with packs containing a recipe for an affordable, healthy meal and the ingredients to make it. The cost of each ingredient is included to show them they can create a nutritious meal for less than the price of a frozen entree or pizza. Families are also provided with dietary staples and fresh produce to sustain them through the weekend. Each pack provides about three weekend meals plus educational material to help families adopt healthy eating habits.
Power Packs began in 2004, when founder Joan Espenshade was volunteering at an elementary school where 97 percent of the students participated in the Free and Reduced Lunch Program. She learned that students regularly lined up outside, regardless of weather, for breakfast before school, and that many visited school nurses on Monday mornings showing signs of hunger.
Existing weekend backpack programs provided single-serve portions of food for individual children, a model that provided only a limited, temporary fix for the individual child. Power Packs Project was designed to ensure that children were fed during the weekend and ready to learn when they returned to school on Monday. Unlike other available programs, Power Packs emphasizes sustainable long-term solutions to hunger by providing additional food and educational resources for the entire family. Power Packs later developed an award-winning Affiliate Program, which helps other nonprofits adopt similar methods to meet the hunger needs of their communities.
"We were honored to be grant recipients from First Nonprofit Foundation. Joe Geiger is extremely knowledgeable about nonprofits and carefully vetted our organization. When meeting with Joe, he asked the right questions to ensure that Power Pack was a strong organization that was sustainable. His advisement in best ways to maximize funding was essential in the development of our proposal. The application process was easy and efficient."