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The Vista School Foundation

First Nonprofit Foundation’s generous donation of $75,500 toward a new website for Vista has the community buzzing – “WOW!!! The website looks AMAZING!”; “What an improvement! It’s very functional and easy to navigate through.” Your donation has modernized Vista’s digital marketing presence in many ways and the results are evident.

All of these improvements are thanks to the generosity of First Nonprofit Foundation. Because of you more people are seeing Vista in a new and improved way. We are so grateful for your support of Vista Autism Services.

View Vista Annual Report

 


$75,500

Awarded

Brand recognition.

The website plays a key role in promoting Vista’s mission and vision. It is our primary marketing tool for social sharing and brand recognition. We even incorporated the website’s colors and theme throughout our new marketing collateral. In addition, choosing a new url, VistaAutismServices.org, encouraged us to begin doing business as Vista Autism Services. This change has been a huge asset in helping the community understand what we do just by saying who we are.

Wider reach.

We have been able to drive more traffic to our website by having a more effective SEO strategy, organized layout of our service lines and distinct program descriptions. This gives us a strong online presence and is a cost-effective and efficient way to create awareness. This strategy has also greatly increased the number of families that are able to find Vista’s services just by searching. More than 60% of our users are now finding Vista through an organic search and we have increased the number of users to more than 2,500 per month.

Engage new and existing donors.

The website design improvement has made it easier to inspire people to donate, attend events, and support Vista. It is more vibrant and showcases photos of actual Vista students so donors can see firsthand who their donations impact.

What was the problem the project solved?

The grant was to help Vista rebrand as “one Vista” by creating one new website as opposed to the two websites that we were previously using.

Who does the project help?

The project was intended to increase Vista’s brand awareness by creating one website that shared all of Vista’s services. Ultimately, this helps families of individuals with autism find out about our services more easily.

What makes your solution unique?

With the condensing from two websites to one, Vista was able to select a new url. Choosing a new url, VistaAutismServices.org, encouraged us to begin doing business as Vista Autism Services. This change has been a huge asset in helping the community understand what we do just by saying who we are.

How did the project make a difference?

We have been able to drive more traffic to our website by having a more effective SEO strategy, organized layout of our service lines and distinct program descriptions. This gives us a strong online presence and is a cost-effective and efficient way to create awareness.

What were the benefits?

In addition to a wider reach, the website design improvement has made it easier to inspire people to donate, attend events, and support Vista. It is more vibrant and showcases photos of actual Vista students so donors can see firsthand who their donations impact.

What were the results?

The new SEO strategy has greatly increased the number of families that are able to find Vista’s services just by searching. More than 60% of our users are now finding Vista through an organic search and we have increased the number of users to more than 2,500 per month.

How were the results measured?

We have been able to track results using Google Analytics along with tracking the increase in contacts made through the website.

How is the project sustainable?

The new website is easy to maintain and update. We now have the ability to change the areas of the website as our organization grows and changes which will last us for many years to come.

Can the project be replicated? How so?

It is important for any organization to have one place that encompasses all of the great work that they do. This new website did that for us and can easily be done by any other organization with the right web developer working with them.