Invite Your Fans to Join in on #GivingTuesday
The season of giving is upon us, but as usual, it is quickly shaping up into the season of shopping, with Black Friday and Cyber Monday taking up the big post-Thanksgiving time slots.
Thanks to #GivingTuesday, holiday giving has landed a place at the Thanksgiving table, and you’re invited to join in as a #GivingTuesday partner.
A Global Phenomenon
#GivingTuesday, falling this year on December 2, began three years ago when Henry Timms, executive director of the 92nd Street Y (92Y) in New York City, decided to generate some social media buzz to launch the holiday giving season. Three years later, #GivingTuesday has turned into a worldwide phenomenon, driving $32.33 million in donations in 2013 and reaching more than 10,000 partner organizations in 40 countries.
Become a Partner
Nonprofits can become #GivingTuesday partners through the organization’s website, www.givingtuesday.org. It’s a great way to encourage giving during the holiday season, when most nonprofits see a spike in donations. In addition, partners offer one another support and encouragement through #GivingTuesday forums.
More Than a Nonprofit Tool
One of the most exciting aspects of #GivingTuesday is that it is not merely a tool for nonprofits. It’s an open, nonproprietary program, and all are welcome to make it their own. The #GivingTuesday website includes content tailored for businesses, schools, families, cities and states as well as individual donors, who can become giving ambassadors.
Build Your Campaign
You can get your feet wet with #GivingTuesday this year by:
- Signing up and announcing your involvement over social media.
- Encouraging employees, volunteers and supporters to share the news with their social networks.
- Post reminders leading up to the date inviting everyone to donate to your cause on December 2.
In the future, you can build your #GivingTuesday campaign into a more coordinated and sustained effort. The organization’s website features a wealth of tools and ideas for launching the biggest giving season of the year.
First Nonprofit has given more than $1 million to date to support the great work of nonprofits. Want to see how our funds are going to work in communities today?